Search Engine Optimisation.
In simple terms, the higher your website appears in the Google page rankings then the more visitors you will receive, but you don't really need me to tell you that! What we do offer here at Wee Beastie Web Design is Search Engine Optimisation, or SEO as it's commonly known, the process of affecting the visibility of your website naturally or organically in the Google search rankings - utilising SEO techniques and XML sitemaps to help get your site higher in Google.
Searching has Evolved
The way we search for businesses and services has changed over the years. Gone are the chunky Yellow Pages and gigantic phone books, we now all have phones, tablets and computers to hand in both office and home environments. This helps us to search for anything from your local plumber for that burst pipe - to a taxidermist for a recently past pet with the tap of a screen or click of the mouse.
With all the new websites we build here at Wee Beastie Web Design, SEO is included as standard. Without trying to get over technical (we may loose your concentration here), our new websites are coded to include cross-linking between different pages where possible, advice on page content to include frequently searched keyword phrases and adding the relevant keywords to the web pages meta data including title tags and meta description. We also submit all our new websites to the major search engines including Google, Yahoo & Bing. Once your website is live, we can then provide additional SEO support and online marketing plans, if required, to help grow your business online and improve overall visibility in the search listings.
With the increase of social media year-on-year, many businesses now look to platforms like Facebook, Twitter and You Tube to share their latest news, status updates and videos online. These are great tools in helping the overall visibility of your website on the search engine listings, not to mention keeping your customers up-to-date with the latest posts and tweets. When building your new website, we will directly link in any social media platforms you have to the website with custom links, buttons and 'Like' buttons where required.
If we can help with an SEO plan for your online business then please give us a call or drop us an email today.